CAP intends its Code to be based on the enduring principles that marketing communications should not mislead, harm or offend. A CAP objective is to ensure that the Code adequately protects children and others whose circumstances seem to CAP to put them in need of special protection, yet retains an environment in which responsible advertising can flourish. CAP intends its rules to be transparent, accountable, proportionate, consistent, targeted only where regulation is needed and written so that they are easily understood, easily implemented and easily enforced.
http://www.cap.org.uk/CAP-and-BCAP-Consultations/Closed-consultations/CAP-Code-Review-consultation/Executive-summary.aspx
I think my advert fits within this code, because it does not offend or is harmful. This is because there isn't any images or writing which could offend, there is a bluey white background with an image of a bracelet and a brand name of "Mariees" and a product name of "Diamond Bliss". This is not offending in anyway.
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