Tuesday, 15 February 2011
Newspaper Analysis.
Task 2
How many stories are covered in both papers? What are they?
- Kubica in car crash
- Gary Moore Dies.
Who advertises in each paper? Choose 3 adverts you think are typical for each paper
Sun: - Loans
- Cash for gold
The Guardian: - Phones
- Cats
- Credit Cards
What is the centrefold for each paper?
Sun - Petrol casting too much
Guardian - a picture about the first white faced clown service.
Referring to your work on ABC1 demographics, what kind of people read each of these papers?
A and B would read the Guardian. C2, D and E would read the sun.
How do your answers in Task 1 show that there are two different target audiences for these two papers?
A and B are more intelligent and well of people therefor they would read the Guardian. C2, D and E - lower income, education and well-being.
Task 3
Using the two articles about the death of Nikitta Grender, count the number of pictures used in each article.
There are 3 in the Sun and 1 in The Guardian.
Find three words containing more than 3 syllables from each article. Compare how difficult these words are to understand in each paper.
The Sun - Detectives
The Guardian - Indication
Indication is a more complicated word and detectives is much easier to understand.
Which article requires a higher reading age to understand it? Explain Why.
The guardian, as there are a lot more complicated words and the text is a lot smaller, whereas the sun has bigger text and easier words.
What demographic group did Nikitta come from? Is Nikitta represented as being from the same 'class' in each paper?
She is represented differently in two papers. In th Guardian they refer to her as more of an adult and mature whereas in The Sun they talk about her like she is just another teenager. In the Sun they talk about her like she is a C2/D, and in the Guardian they refer to her as about a B. In the Sun they just show her face, In the guardian it shows her looking smart like a Guardian reader.
How many stories are covered in both papers? What are they?
- Kubica in car crash
- Gary Moore Dies.
Who advertises in each paper? Choose 3 adverts you think are typical for each paper
Sun: - Loans
- Cash for gold
The Guardian: - Phones
- Cats
- Credit Cards
What is the centrefold for each paper?
Sun - Petrol casting too much
Guardian - a picture about the first white faced clown service.
Referring to your work on ABC1 demographics, what kind of people read each of these papers?
A and B would read the Guardian. C2, D and E would read the sun.
How do your answers in Task 1 show that there are two different target audiences for these two papers?
A and B are more intelligent and well of people therefor they would read the Guardian. C2, D and E - lower income, education and well-being.
Task 3
Using the two articles about the death of Nikitta Grender, count the number of pictures used in each article.
There are 3 in the Sun and 1 in The Guardian.
Find three words containing more than 3 syllables from each article. Compare how difficult these words are to understand in each paper.
The Sun - Detectives
The Guardian - Indication
Indication is a more complicated word and detectives is much easier to understand.
Which article requires a higher reading age to understand it? Explain Why.
The guardian, as there are a lot more complicated words and the text is a lot smaller, whereas the sun has bigger text and easier words.
What demographic group did Nikitta come from? Is Nikitta represented as being from the same 'class' in each paper?
She is represented differently in two papers. In th Guardian they refer to her as more of an adult and mature whereas in The Sun they talk about her like she is just another teenager. In the Sun they talk about her like she is a C2/D, and in the Guardian they refer to her as about a B. In the Sun they just show her face, In the guardian it shows her looking smart like a Guardian reader.
Monday, 14 February 2011
Brand Names & Product Names For Jewelry
Brand Names: Bliss, El Vee, Mariees, Laura-Mariee, Blue Fire.
Product Names: Varian, Vintage, Diamond Bliss, Blue Sapphire, Ruby Bliss
These names are suitable as they are all quite feminine e.g. a lot of them are girls names. I have chosen Mariees as the Brand name as it is short and sweet, easy for people to remember and girly.
Product Names: Varian, Vintage, Diamond Bliss, Blue Sapphire, Ruby Bliss
These names are suitable as they are all quite feminine e.g. a lot of them are girls names. I have chosen Mariees as the Brand name as it is short and sweet, easy for people to remember and girly.
Thursday, 10 February 2011
Target Audience For Product.
This is Jess Curtis. She is 16, and lives in Cheshunt.
She enjoys going out with her friends, and shopping at the weekends with the money she earns from her paper round. She shops in places like Jane Norman, New Look, Claires, and Topshop.
She enjoys films like The Hangover, Big Mommas House, Mean Girls, Step Brothers and Angus, thongs and perfect snogging. She enjoys watching them at home on dvd, but also at the cinema with her friends.
She enjoys watching TV shows such as Friends, Skins, South Park, Britain's Got Talent and American Dad. The main channels would be Channel 4; E4; Living Tv; ITV; BBC Three; Comedy Central; Movie Channels and Viva.
The music she enjoys listening to would be anything in the charts, varying from pop, hiphop. r 'n' b or rap, she wouldn't listen to music such as rock. She listens to Choice FM, Kiss and Capital FM for the music she enjoys.
I think our jewelry would appeal to this girl as she quite a girly person who enjoys typical girly things, therefore, she would enjoy wearing our product as she has purchased jewelry like this before from Claires, Topshop and F.Hinds.
Monday, 7 February 2011
NRS A B C Profiling System
We have studied the Acorn profiling system for dividing up the population when we are looking for a target audience. However, there are other profiling systems. The most widely used is the NRS system of A,B,C1,C2,D & E.
The Sun is quite popular as it is one of the cheapest from 20p on Monday - Friday and 60p on Saturday. the main class of people that buy this newspaper are the ABC1 adults. They buy this paper because it is cheap and all they can afford.
The Daily Mail is the second most cheapest newspaper from 50p on Monday - Friday and 80p on Saturday. A lot of people do buy this paper but mostly the AB adults because the others buy The Sun as it is cheaper.
The Daily Telegraph is quite an xpensive newspaper at £1.00 on weekdays and £1.80 on the weekend. not as many people buy this paper as much as the other two but they make there money by the AB asults purchasing it as they can afford it.
The Daily Telegraph is the most xpensive newspaper at £1.00 on weekdays and £1.90 on the weekend. Not as many people buy this paper as much as the other two but they make there money by the AB adults purchasing it as they can afford it.
The Sun is quite popular as it is one of the cheapest from 20p on Monday - Friday and 60p on Saturday. the main class of people that buy this newspaper are the ABC1 adults. They buy this paper because it is cheap and all they can afford.
The Daily Mail is the second most cheapest newspaper from 50p on Monday - Friday and 80p on Saturday. A lot of people do buy this paper but mostly the AB adults because the others buy The Sun as it is cheaper.
The Daily Telegraph is quite an xpensive newspaper at £1.00 on weekdays and £1.80 on the weekend. not as many people buy this paper as much as the other two but they make there money by the AB asults purchasing it as they can afford it.
The Daily Telegraph is the most xpensive newspaper at £1.00 on weekdays and £1.90 on the weekend. Not as many people buy this paper as much as the other two but they make there money by the AB adults purchasing it as they can afford it.
My Product Details
The product i am advertising is jewelerry. The brand that makes the product is called Mariee.
Thursday, 3 February 2011
What do you want your adverts to achieve?
I want my product to introduce a new product to the market, and attract people attention and to let people know about my product.
What type of advertising will suit your campaign?
The adverts for my product will mostly be printed in magazines, there will be some adverts on TV and some in certain newspapers.
Describe the type of print advert you have in mind;
The adverts for my product will be very colorful, yet simple, hardly any writing and one main picture which will catch viewers eye. It will be stylish and modern as it is a classy jewelry brand.
What is the target market?
The target audience for my product and adverts to attract will be girls/women, mostly young women, e.g teenagers who want to feel classy and expensive. Women from ages 25-45 may also want to buy this product.
I want my product to introduce a new product to the market, and attract people attention and to let people know about my product.
What type of advertising will suit your campaign?
The adverts for my product will mostly be printed in magazines, there will be some adverts on TV and some in certain newspapers.
Describe the type of print advert you have in mind;
The adverts for my product will be very colorful, yet simple, hardly any writing and one main picture which will catch viewers eye. It will be stylish and modern as it is a classy jewelry brand.
What is the target market?
The target audience for my product and adverts to attract will be girls/women, mostly young women, e.g teenagers who want to feel classy and expensive. Women from ages 25-45 may also want to buy this product.
Wednesday, 2 February 2011
Tuesday, 1 February 2011
I have learnt that we can arrange different kinds of people in different categories. This helps us to target different products to those people. The five main categories are, Wealthy Achievers, Urban Prosperity, Comfortably Off, Moderate Means and Hard Pressed. We also find things about different groups, about their likes, interests and hobbies.
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