Thursday, 19 May 2011
Tuesday, 17 May 2011
TV Listings Magazines
TV & Satellite Week is the most expensive TV magazine with a price of £1.20 but it isn't a very popular magazine(with as it is so expensive and cheaper magazines have equal quality. The figure of the amount of people who buy a year for TV & Satellite Week is 180,776. Which is not very high at all.
Total TV guide is in the middle of the TV magazines with a price of £1. This is still quite expensive and is not very popular at all with a figure of 121,349. This is even lower than TV & Satellite Week.
TV Choice is the cheapest magazine of all of them. It was just 40p and has gone down even lower to 33p! This is also the most popular TV magazine with a figure of 1,362,384. This magazine is making a huge profit as they are selling so many.
Total TV guide is in the middle of the TV magazines with a price of £1. This is still quite expensive and is not very popular at all with a figure of 121,349. This is even lower than TV & Satellite Week.
TV Choice is the cheapest magazine of all of them. It was just 40p and has gone down even lower to 33p! This is also the most popular TV magazine with a figure of 1,362,384. This magazine is making a huge profit as they are selling so many.
Monday, 4 April 2011
Unit 6 Possible Titles
Spice, Sweet, Candy, Miss Teen
These would all be suitable titles for a teen girl magazine as they are all quite girly and cute. Miss Teen is quite a good one as it is showing its for girls (Miss) and for teenagers (Teen).
Unit 6 Target Audience For Magazine
My magazine is aimed at young teenage girls, I have shown this by the colour schemes, e.g bright colours especially pinks, whites and blacks. Also by the teenage girl on the front and the stories which go with the magazine.
Unit 6 Evaluation Question 6
6) Describe the technical skills you have gained?
- Learnt how to get rid of a background of an image with the "Magic Wand"
- Learnt how to get rid of a background of an image with the "Magic Wand"
Unit 6 Evaluation Question 5
5) Describe two skills you have gained?
- Found different fonts
- Learnt to use photoshop
- Found different fonts
- Learnt to use photoshop
Unit 6 Evaluation Question 4
4) Describe two challenges you have overcome?
- Finding different original fonts that magazine covers haven't used yet
- Trying to get a decent pictures to use for the magazine cover
- Finding different original fonts that magazine covers haven't used yet
- Trying to get a decent pictures to use for the magazine cover
unit 6 Evaluation Question 3
3) Do you feel that your product is suitable for your target audience?
My target audience is aimed at young/teenage girls and i think my product is suitable for my target audience.
My target audience is aimed at young/teenage girls and i think my product is suitable for my target audience.
Unit 6 Evaluation Question 2
2) How has technology helped turn your design into a real product?
It has helped me design fonts, have real pictures (not a drawings) and create effects such as shadows and glows.
It has helped me design fonts, have real pictures (not a drawings) and create effects such as shadows and glows.
Unit 7 Evaluation Question 6
6) Describe the technical skills you have gained?
- To do multi colored background on photoshop instead of one block color
- To do multi colored background on photoshop instead of one block color
Unit 7 Evaluation Question 5
5) Describe two skills you have gained?
- Become more familiar with photoshop
- Finding different fonts which are different and original
- Become more familiar with photoshop
- Finding different fonts which are different and original
Unit 7 Evaluation Question 5
5) Describe two skills you have gained?
- Become more familiar with photoshop
- Finding different fonts which are different and original
- Become more familiar with photoshop
- Finding different fonts which are different and original
Unit 7 Evaluation Question 4
4) Describe two challenges you have overcome?
- Trying to get a decent picture to use and to fit in the advert
- Trying to find a different font, which is original and unique for the advert
- Trying to get a decent picture to use and to fit in the advert
- Trying to find a different font, which is original and unique for the advert
Unit 7 Evaluation Question 3
3) Do you feel that your product is suitable for your target audience?
My target audience is aimed at women of nearly all ages except for small children and i think my product is suitable for my target audience.
My target audience is aimed at women of nearly all ages except for small children and i think my product is suitable for my target audience.
Unit 7 Evaluation Question 2
2) How has technology helped turn your design into a real product?
It has helped me design fonts, have a picture of the real product (not a drawing) and create effects such as shadows etc.
It has helped me design fonts, have a picture of the real product (not a drawing) and create effects such as shadows etc.
Monday, 28 March 2011
Unit 6 Evaluation Question 1
1) How does your finished product compare to your design?
It is the same as my design
It is the same as my design
How my advert fits the cap codes
CAP intends its Code to be based on the enduring principles that marketing communications should not mislead, harm or offend. A CAP objective is to ensure that the Code adequately protects children and others whose circumstances seem to CAP to put them in need of special protection, yet retains an environment in which responsible advertising can flourish. CAP intends its rules to be transparent, accountable, proportionate, consistent, targeted only where regulation is needed and written so that they are easily understood, easily implemented and easily enforced.
http://www.cap.org.uk/CAP-and-BCAP-Consultations/Closed-consultations/CAP-Code-Review-consultation/Executive-summary.aspx
I think my advert fits within this code, because it does not offend or is harmful. This is because there isn't any images or writing which could offend, there is a bluey white background with an image of a bracelet and a brand name of "Mariees" and a product name of "Diamond Bliss". This is not offending in anyway.
http://www.cap.org.uk/CAP-and-BCAP-Consultations/Closed-consultations/CAP-Code-Review-consultation/Executive-summary.aspx
I think my advert fits within this code, because it does not offend or is harmful. This is because there isn't any images or writing which could offend, there is a bluey white background with an image of a bracelet and a brand name of "Mariees" and a product name of "Diamond Bliss". This is not offending in anyway.
Unit 7 Evaluation Question 1
1) How does your finished product compare to your design?
It is the same as my design
It is the same as my design
Thursday, 17 March 2011
Monday, 14 March 2011
Tuesday, 8 March 2011
Monday, 7 March 2011
Thursday, 3 March 2011
Tuesday, 15 February 2011
Newspaper Analysis.
Task 2
How many stories are covered in both papers? What are they?
- Kubica in car crash
- Gary Moore Dies.
Who advertises in each paper? Choose 3 adverts you think are typical for each paper
Sun: - Loans
- Cash for gold
The Guardian: - Phones
- Cats
- Credit Cards
What is the centrefold for each paper?
Sun - Petrol casting too much
Guardian - a picture about the first white faced clown service.
Referring to your work on ABC1 demographics, what kind of people read each of these papers?
A and B would read the Guardian. C2, D and E would read the sun.
How do your answers in Task 1 show that there are two different target audiences for these two papers?
A and B are more intelligent and well of people therefor they would read the Guardian. C2, D and E - lower income, education and well-being.
Task 3
Using the two articles about the death of Nikitta Grender, count the number of pictures used in each article.
There are 3 in the Sun and 1 in The Guardian.
Find three words containing more than 3 syllables from each article. Compare how difficult these words are to understand in each paper.
The Sun - Detectives
The Guardian - Indication
Indication is a more complicated word and detectives is much easier to understand.
Which article requires a higher reading age to understand it? Explain Why.
The guardian, as there are a lot more complicated words and the text is a lot smaller, whereas the sun has bigger text and easier words.
What demographic group did Nikitta come from? Is Nikitta represented as being from the same 'class' in each paper?
She is represented differently in two papers. In th Guardian they refer to her as more of an adult and mature whereas in The Sun they talk about her like she is just another teenager. In the Sun they talk about her like she is a C2/D, and in the Guardian they refer to her as about a B. In the Sun they just show her face, In the guardian it shows her looking smart like a Guardian reader.
How many stories are covered in both papers? What are they?
- Kubica in car crash
- Gary Moore Dies.
Who advertises in each paper? Choose 3 adverts you think are typical for each paper
Sun: - Loans
- Cash for gold
The Guardian: - Phones
- Cats
- Credit Cards
What is the centrefold for each paper?
Sun - Petrol casting too much
Guardian - a picture about the first white faced clown service.
Referring to your work on ABC1 demographics, what kind of people read each of these papers?
A and B would read the Guardian. C2, D and E would read the sun.
How do your answers in Task 1 show that there are two different target audiences for these two papers?
A and B are more intelligent and well of people therefor they would read the Guardian. C2, D and E - lower income, education and well-being.
Task 3
Using the two articles about the death of Nikitta Grender, count the number of pictures used in each article.
There are 3 in the Sun and 1 in The Guardian.
Find three words containing more than 3 syllables from each article. Compare how difficult these words are to understand in each paper.
The Sun - Detectives
The Guardian - Indication
Indication is a more complicated word and detectives is much easier to understand.
Which article requires a higher reading age to understand it? Explain Why.
The guardian, as there are a lot more complicated words and the text is a lot smaller, whereas the sun has bigger text and easier words.
What demographic group did Nikitta come from? Is Nikitta represented as being from the same 'class' in each paper?
She is represented differently in two papers. In th Guardian they refer to her as more of an adult and mature whereas in The Sun they talk about her like she is just another teenager. In the Sun they talk about her like she is a C2/D, and in the Guardian they refer to her as about a B. In the Sun they just show her face, In the guardian it shows her looking smart like a Guardian reader.
Monday, 14 February 2011
Brand Names & Product Names For Jewelry
Brand Names: Bliss, El Vee, Mariees, Laura-Mariee, Blue Fire.
Product Names: Varian, Vintage, Diamond Bliss, Blue Sapphire, Ruby Bliss
These names are suitable as they are all quite feminine e.g. a lot of them are girls names. I have chosen Mariees as the Brand name as it is short and sweet, easy for people to remember and girly.
Product Names: Varian, Vintage, Diamond Bliss, Blue Sapphire, Ruby Bliss
These names are suitable as they are all quite feminine e.g. a lot of them are girls names. I have chosen Mariees as the Brand name as it is short and sweet, easy for people to remember and girly.
Thursday, 10 February 2011
Target Audience For Product.
This is Jess Curtis. She is 16, and lives in Cheshunt.
She enjoys going out with her friends, and shopping at the weekends with the money she earns from her paper round. She shops in places like Jane Norman, New Look, Claires, and Topshop.
She enjoys films like The Hangover, Big Mommas House, Mean Girls, Step Brothers and Angus, thongs and perfect snogging. She enjoys watching them at home on dvd, but also at the cinema with her friends.
She enjoys watching TV shows such as Friends, Skins, South Park, Britain's Got Talent and American Dad. The main channels would be Channel 4; E4; Living Tv; ITV; BBC Three; Comedy Central; Movie Channels and Viva.
The music she enjoys listening to would be anything in the charts, varying from pop, hiphop. r 'n' b or rap, she wouldn't listen to music such as rock. She listens to Choice FM, Kiss and Capital FM for the music she enjoys.
I think our jewelry would appeal to this girl as she quite a girly person who enjoys typical girly things, therefore, she would enjoy wearing our product as she has purchased jewelry like this before from Claires, Topshop and F.Hinds.
Monday, 7 February 2011
NRS A B C Profiling System
We have studied the Acorn profiling system for dividing up the population when we are looking for a target audience. However, there are other profiling systems. The most widely used is the NRS system of A,B,C1,C2,D & E.
The Sun is quite popular as it is one of the cheapest from 20p on Monday - Friday and 60p on Saturday. the main class of people that buy this newspaper are the ABC1 adults. They buy this paper because it is cheap and all they can afford.
The Daily Mail is the second most cheapest newspaper from 50p on Monday - Friday and 80p on Saturday. A lot of people do buy this paper but mostly the AB adults because the others buy The Sun as it is cheaper.
The Daily Telegraph is quite an xpensive newspaper at £1.00 on weekdays and £1.80 on the weekend. not as many people buy this paper as much as the other two but they make there money by the AB asults purchasing it as they can afford it.
The Daily Telegraph is the most xpensive newspaper at £1.00 on weekdays and £1.90 on the weekend. Not as many people buy this paper as much as the other two but they make there money by the AB adults purchasing it as they can afford it.
The Sun is quite popular as it is one of the cheapest from 20p on Monday - Friday and 60p on Saturday. the main class of people that buy this newspaper are the ABC1 adults. They buy this paper because it is cheap and all they can afford.
The Daily Mail is the second most cheapest newspaper from 50p on Monday - Friday and 80p on Saturday. A lot of people do buy this paper but mostly the AB adults because the others buy The Sun as it is cheaper.
The Daily Telegraph is quite an xpensive newspaper at £1.00 on weekdays and £1.80 on the weekend. not as many people buy this paper as much as the other two but they make there money by the AB asults purchasing it as they can afford it.
The Daily Telegraph is the most xpensive newspaper at £1.00 on weekdays and £1.90 on the weekend. Not as many people buy this paper as much as the other two but they make there money by the AB adults purchasing it as they can afford it.
My Product Details
The product i am advertising is jewelerry. The brand that makes the product is called Mariee.
Thursday, 3 February 2011
What do you want your adverts to achieve?
I want my product to introduce a new product to the market, and attract people attention and to let people know about my product.
What type of advertising will suit your campaign?
The adverts for my product will mostly be printed in magazines, there will be some adverts on TV and some in certain newspapers.
Describe the type of print advert you have in mind;
The adverts for my product will be very colorful, yet simple, hardly any writing and one main picture which will catch viewers eye. It will be stylish and modern as it is a classy jewelry brand.
What is the target market?
The target audience for my product and adverts to attract will be girls/women, mostly young women, e.g teenagers who want to feel classy and expensive. Women from ages 25-45 may also want to buy this product.
I want my product to introduce a new product to the market, and attract people attention and to let people know about my product.
What type of advertising will suit your campaign?
The adverts for my product will mostly be printed in magazines, there will be some adverts on TV and some in certain newspapers.
Describe the type of print advert you have in mind;
The adverts for my product will be very colorful, yet simple, hardly any writing and one main picture which will catch viewers eye. It will be stylish and modern as it is a classy jewelry brand.
What is the target market?
The target audience for my product and adverts to attract will be girls/women, mostly young women, e.g teenagers who want to feel classy and expensive. Women from ages 25-45 may also want to buy this product.
Wednesday, 2 February 2011
Tuesday, 1 February 2011
I have learnt that we can arrange different kinds of people in different categories. This helps us to target different products to those people. The five main categories are, Wealthy Achievers, Urban Prosperity, Comfortably Off, Moderate Means and Hard Pressed. We also find things about different groups, about their likes, interests and hobbies.
Monday, 31 January 2011
Advertising Standards Authority
The Advertising Standards Authority (ASA) is the self-regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British Government, but by a levy on the advertising industry.
Its role is to "regulate the content of advertisements, sales promotions and direct marketing in the UK" by investigating "complaints made about ads, sales promotions or direct marketing", and deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" and that "no marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise".
Guy Parker has been Chief Executive of the ASA since June 2009. His salary for this role is £120,000.
The ASA is the UK's independent regulator of advertising across all media, including, from 1 March, marketing on websites. We work to ensure ads are legal, decent, honest and truthful by
applying the Advertising Codes.
BCAP is responsible for writing and maintaining The UK Code of Broadcast Advertising.
CAP is responsible for the rulebook The UK Code of Non-broadcast Advertising, Sales Promotions and Direct Marketing. Non-broadcast means ads in media such as cinema, press, posters and online.
Ad
A press ad, in Venue magazine, a Bristol Metro supplement, featured an image of the Virgin Mary holding a disco ball to advertise a themed club night. Text stated "EVERY SATURDAY THEKLA BRISTOL FREE ENTRY BEFORE 10PM GUILTY POP PLEASURES FOR SINNERS POP CONFESSIONAL WWW.POPCONFESSIONAL.CO.UK".
Response
Daybrook House Promotions Ltd (DHP) said the term "Pop Confessional" was similar to the idea of "guilty pleasures", with people invited along to partake in an event that they enjoy despite feeling guilty about it. The event invited people to come along, confess their sin of poor music taste to the DJ, and their music would be played. They said the event aimed to attract 18 - 30 year-olds in Bristol who were musically fashionable, which was why the ad was published in Venue, a small regional music publication that was targeted at that particular market.
DHP said the poster was a light hearted pun on the notion of sinning, and said sinning had wider non religious connotations in modern society than its traditional meaning. They said the image did not negatively portray a religious figure, and was not mocking just because it was juxtaposed with the modern image of a disco ball. They added they had used the ad and similar imagery at their Nottingham venue since 2007 and received no complaints.
Venue Publishing said The Metro was a free paper aimed at young commuters, with significant content regarding entertainment and nightlife for that demographic. Because of that readership, they said they were surprised at the complaint, and believed it was very unlikely any regular readers were offended by the ad. They added that they had received no complaints themselves about the ad.
Assessment
Not upheld
The ASA understood that DHP's intention was to light heartedly play on the idea that enjoying certain types of music was something people were ashamed to admit. We acknowledged that notions of sinning and confession originated from a religious context, but considered that they had become embedded in secular society with a wider application, especially amongst the intended audience. While we understood some readers may have found it distasteful to use the Virgin Mary to promote a nightclub, we did not consider that the ad portrayed religion negatively, and considered that most of the young and fashionable audience of the magazine were likely to interpret the ad as a tongue-in-cheek joke at poor music taste, and not a joke at the expense of Christianity or Catholicism. We therefore concluded the ad was unlikely to cause serious or widespread offence, or that it mocked Christians, and Catholics in particular.
We investigated the ad under CAP Code (Edition 12) Clause 4.1 (Harm and Offence) but did not find it in breach.
Its role is to "regulate the content of advertisements, sales promotions and direct marketing in the UK" by investigating "complaints made about ads, sales promotions or direct marketing", and deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" and that "no marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise".
Guy Parker has been Chief Executive of the ASA since June 2009. His salary for this role is £120,000.
The ASA is the UK's independent regulator of advertising across all media, including, from 1 March, marketing on websites. We work to ensure ads are legal, decent, honest and truthful by
applying the Advertising Codes.
BCAP is responsible for writing and maintaining The UK Code of Broadcast Advertising.
CAP is responsible for the rulebook The UK Code of Non-broadcast Advertising, Sales Promotions and Direct Marketing. Non-broadcast means ads in media such as cinema, press, posters and online.
Ad
A press ad, in Venue magazine, a Bristol Metro supplement, featured an image of the Virgin Mary holding a disco ball to advertise a themed club night. Text stated "EVERY SATURDAY THEKLA BRISTOL FREE ENTRY BEFORE 10PM GUILTY POP PLEASURES FOR SINNERS POP CONFESSIONAL WWW.POPCONFESSIONAL.CO.UK".
Response
Daybrook House Promotions Ltd (DHP) said the term "Pop Confessional" was similar to the idea of "guilty pleasures", with people invited along to partake in an event that they enjoy despite feeling guilty about it. The event invited people to come along, confess their sin of poor music taste to the DJ, and their music would be played. They said the event aimed to attract 18 - 30 year-olds in Bristol who were musically fashionable, which was why the ad was published in Venue, a small regional music publication that was targeted at that particular market.
DHP said the poster was a light hearted pun on the notion of sinning, and said sinning had wider non religious connotations in modern society than its traditional meaning. They said the image did not negatively portray a religious figure, and was not mocking just because it was juxtaposed with the modern image of a disco ball. They added they had used the ad and similar imagery at their Nottingham venue since 2007 and received no complaints.
Venue Publishing said The Metro was a free paper aimed at young commuters, with significant content regarding entertainment and nightlife for that demographic. Because of that readership, they said they were surprised at the complaint, and believed it was very unlikely any regular readers were offended by the ad. They added that they had received no complaints themselves about the ad.
Assessment
Not upheld
The ASA understood that DHP's intention was to light heartedly play on the idea that enjoying certain types of music was something people were ashamed to admit. We acknowledged that notions of sinning and confession originated from a religious context, but considered that they had become embedded in secular society with a wider application, especially amongst the intended audience. While we understood some readers may have found it distasteful to use the Virgin Mary to promote a nightclub, we did not consider that the ad portrayed religion negatively, and considered that most of the young and fashionable audience of the magazine were likely to interpret the ad as a tongue-in-cheek joke at poor music taste, and not a joke at the expense of Christianity or Catholicism. We therefore concluded the ad was unlikely to cause serious or widespread offence, or that it mocked Christians, and Catholics in particular.
We investigated the ad under CAP Code (Edition 12) Clause 4.1 (Harm and Offence) but did not find it in breach.
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